Director of SEO - 100% remote - NAM

NOTE: This is a FULLY remote role, but the candidate must be within North America to collaborate with their team, peers, and internal customers. You do not have to be in the specific country or city shown in this listing, but please only apply if you are physically based within NAM and have native-level English language proficiency.

Hostaway is the market-leading SaaS scale-up transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning. Leveraging our customer-centric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry.

As a profitable and growing company, this role is necessitated by our continued growth. Check out more about our recent funding round of $365 million here.

Hostaway is seeking a highly motivated Director of SEO (Content, AEO/GEO)  to join our team and drive our growth in the market.

About the role

As the Director of SEO at Hostaway, you will drive our position as the global authority in the short-term rental industry, shaping our reputation as the go-to source for operational excellence and PMS selection. You’ll spearhead a unified SEO and AEO/GEO strategy to grow high-intent organic pipeline and ARR across priority regions, while building the systems and team that keep us ahead of rapid search evolution.

Responsibilities: 

• Drive organic pipeline and ARR targets by owning the global organic growth strategy (SEO, AEO, GEO).

• Develop and implement playbooks and guidelines for AI-answer inclusion, structured knowledge, and citation programs.

• Define and prioritize company-level organic topics, themes, and regional strategies (NAM, EMEA, ROW).

• Maintain a transparent backlog, manage PR strategy, and collaborate with cross-functional teams to align organic efforts with business goals.

• Set technical north stars and KPIs for web performance, crawl/indexation, schema, and internal linking, ensuring robust measurement and log-file analysis.

• Lead the creation and execution of SEO technical specs and roadmaps, collaborating with WebDev on release planning, prioritization, and technical experimentation.

• Set and approve content themes, objectives, and sequencing to align with topical authority and brand visibility goals, ensuring the content calendar supports top prompts and organic keyword search for improved presence in LLMs and top-of-funnel growth.

• Establish content frameworks and acceptance criteria (including E-E-A-T and localization), and greenlight programmatic templates to ensure high-quality, answer-ready, and regionally relevant content.

• 4 - 6 years of content marketing experience and 2 - 3+ years of owning strategy and leading a team, preferably in B2B SaaS. 

• Understands technical SEO fundamentals and has prior experience leading web development or with close collaboration.

• Proficiency in keyword research tools (Ahrefs, SEMrush) and CMS platforms.

• Excellent understanding of the dynamics involved in the shift from traditional SEO to AEO/GEO.

• Experience with HubSpot (or similar marketing automation platforms).

• Familiarity with Google Analytics (GA4), Unbounce, and SEO monitoring tools.

• Understanding of social media scheduling and listening tools.

• Curiosity for learning, deepening your knowledge and skills, especially in all things technology, AI, and short-term rentals.

What we offer

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant.

• 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don’t ask to work in our office (we don’t have one).

• Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company’s success.

• Values-Driven Leadership: Our Core Values are not just words we’ve written to make us feel good. We leverage them daily when making strategic and tactical decisions.

• Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities.

• Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms.

• Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant.

• Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here).

Thank you for your interest. If you apply for this role, you will receive an email from our Talent Acquisition team after your application has been reviewed alongside the qualifications for this role and the qualifications of others who have applied.